National Voices' Associates

Meet our National Voices' associates, who lead on our project work.

Adam Perry

Our Covid Voices Associate

Adam works for the communications team at NHS Confederation where he produces and edits all their videos, podcasts and animations.  Prior to joining NHS Confederation Adam was at a small charity called Media Trust where he worked with communities around the UK helping them to understand how they could use smartphones and tablets to tell their own stories in their own voices. Adam is delighted to be able to volunteer his time to help National Voices create video content that captures stories of people living with unrecognised consequences of Covid-19, and he looks forward to being able to offer advice and support that will help people tell their story.


Brigid Morris

Brigid is a consultant with expertise in co-production, partnerships, team leadership and programme management. She has over twenty years’ experience of developing co-production approaches in the NHS, social care and the voluntary sector. She has led a wide range of innovative participatory programmes in the areas of research and evaluation, community development, campaigning and peer support. She has experience of leading organisational culture change around co-production as Head of Community Leadership and Equalities at Mind, the mental health charity.

Brigid has experience of her own health problems and is passionate about supporting communities of people with lived experience to thrive, as well as develop mutually beneficial dialogue with those designing and delivering services. Considerations of equality and diversity are always at the heart of Brigid’s programmes of work. Brigid is also a yoga teacher and is in the final stages of training to be a group psychotherapist.

Chloe Reeves

Chloe is Director of London Road Policy and Projects, a consultancy that provides expert research and policy analysis with a particular focus on health and social care. She has worked in the statutory and voluntary sectors, on the ‘frontline’ and in the back office, and in local and national roles. She is the former lead for health and social care policy and advocacy at the British Red Cross, where she led campaigns that secured amendments to primary legislation. Chloe is a Winston Churchill Travelling Fellow and Trustee of Irise International.

Jackie Goode

Dr Jackie Goode (BA. Sociology & Social Administration, C.Q.S.W, P.G.C.E., M.Phil., PhD) is an independent Research Consultant and Visiting Fellow in Qualitative Research in the School of Social Sciences at Loughborough University. She has worked collaboratively with colleagues at Loughborough University, the University of Nottingham, King’s College London, Sheffield’s School of Health and Related Research and Care Opinion, as well as National Voices, on health/health service delivery and patient experience research funded variously by the E.S.R.C, the Leverhulme Trust, Care Opinion and National Voices, with numerous publications arising from these projects.

Jonathan Moore

Jonathan is a consultant with extensive experience in research, policy and external affairs. He began his career at YouGov and has since worked in Parliament, as well for various political consultancies. Most recently he spent 5 years at Rethink Mental Illness as Head of Social Policy. In that time he led the charity’s successful campaign against proposed reforms to supported housing funding and a programme of work to encourage local authority involvement in the roll out of the Community Mental Health Framework. He delivered the charity’s first ever local level event on Blackpool’s mental health challenges and developed Rethink Mental Illness' narrative on how supporting people severely affected by mental illness is about more than clinical treatment. Alongside his advocacy work, he has a parallel career as a photographer.

Kate Fitch

Kate has 15 years’ experience in public policy, campaigning, communications, research, strategic planning and evaluation. Kate was previously Director of Policy and Communications at the disability charity, Sense.  In this role, she led the Public Policy, Communications, Marketing, Branding and Information and Advice functions and authored Sense’s corporate strategy. 

As Head of Policy and Campaigns at Sense, Kate delivered campaigns calling for better support for long term carers, and access to play for disabled children.   She also led the disability sector to highlight the issue of loneliness for disabled people as policy chair of the Jo Cox Commission on loneliness. Prior to joining Sense, Kate worked in a variety of policy and research roles at the NSPCC.  Kate has a Master’s degree in Social Policy from the London School of Economics and a Politics degree from Durham University.

Kate Jopling

Kate Jopling is a policy and strategy consultant, with extensive experience of working with voluntary sector organisations across the fields of health, care and ageing. Kate has worked extensively on loneliness, and has authored several influential reports including the final report of the Jo Cox Commission on Loneliness. A former Director of the International Longevity Centre and the Campaign to End Loneliness, and Head of Public Affairs for Help the Aged, Kate has a wealth of experience of influencing policy and practice.

Kirit Mistry

Kirit Mistry is a patient leader for diabetes. He established Leicestershire's South Asian Diabetes support group and is founder and chair of south Asian Health Action charity. He co-chairs the East Midlands PPI Senate hosted by the EMAHSN and Q Network, member for East Midlands Region. He has over 30 years’ experience of tacking inequalities with ethnic minority communities. He has held senior management positions working in the voluntary sector. Currently he is a board member of Voice4change England and member of the national coalition of race equality organisations (CORE).

Lev Pedro

Lev is a consultant with 34 years’ experience in the charity sector, specialising in charity governance, organisational development, partnerships, public service delivery and the role of the charity sector in system transformation and system leadership. His clients include NHS England, NAVCA and NCVO.

Meerat Kaur

Meerat Kaur develops and evolves novel collaborative approaches to research or evaluation that aim to tackle inequalities and improve people’s lives. These approaches have been constructed from almost 20 years of practical experience and research in international human rights, disaster management, and health and care settings. Her PhD provided the first application of business theories that aim to optimise how effectively people and organisations work together to ensure they realise ‘value’ for all involved. She applies this approach with learning from Black and Indigenous researchers and practitioners to ensure communities remain central to health and care design, delivery, and research. 

Sam Hudson

Sam is supporting two NHS England projects to understand the experience of waiting for care and to improve wellbeing by local health and care services working together with people and communities. Sam’s guiding principle is partnership working and she founded Überology in 2013 having previously held senior roles in public services in the UK and Australia. She is an associate of the Point of Care Foundation and a member of the IHI Faculty and was previously a board trustee at the Social Care Institute for Excellence and Booktrust. 

Samira Ben Omar

Samira has over 25 experience - at senior and executive level - of health management, policy development, transformation, equality, participatory research and initiating grassroots community led programmes to improve access, experience and reduce inequalities. She is the co-founder of the BME Health Forum, the award-winning Community Champions Programme in London and the Social Movement - Community Voices: Conversations for change.

Over the past 4 years she has worked closely with the Grenfell Community to facilitate local conversations; promote and advocate on behalf of and amplify (nationally and locally) the voices of families and the community affected by the Grenfell Disaster.  Samira was awarded the HSJ Top 50 Emerging Leaders as part of the BME Pioneer Award. she is a regular contributor at LSBU Darzi Fellowship for emerging clinical leaders and currently sits on the King's Fund Advisory Council.