National Voices' Associates

Meet our National Voices' associates, who lead on our project work.

Chloe Reeves

Chloe is Director of London Road Policy and Projects, a consultancy that provides expert research and policy analysis with a particular focus on health and social care. She has worked in the statutory and voluntary sectors, on the ‘frontline’ and in the back office, and in local and national roles. She is the former lead for health and social care policy and advocacy at the British Red Cross, where she led campaigns that secured amendments to primary legislation. Chloe is a Winston Churchill Travelling Fellow and Trustee of Irise International.

Dan Jones

Dan Jones is a strategy consultant and National Voices Associate. He has over 20 years’ experience in co-design, workshop facilitation, strategy development and stakeholder engagement in the UK and internationally. He established the Centre for Ageing Better’s work on health and employment, and on connected communities. As part of this, he led a government review on addressing the barriers to older people volunteering and participating in their communities.

Jackie Goode

Dr Jackie Goode (BA. Sociology & Social Administration, C.Q.S.W, P.G.C.E., M.Phil., PhD) is an independent Research Consultant and Visiting Fellow in Qualitative Research in the School of Social Sciences at Loughborough University. She has worked collaboratively with colleagues at Loughborough University, the University of Nottingham, King’s College London, Sheffield’s School of Health and Related Research and Care Opinion, as well as National Voices, on health/health service delivery and patient experience research funded variously by the E.S.R.C, the Leverhulme Trust, Care Opinion and National Voices, with numerous publications arising from these projects.

Kate Fitch

Kate has 15 years’ experience in public policy, campaigning, communications, research, strategic planning and evaluation. Kate was previously Director of Policy and Communications at the disability charity, Sense.  In this role, she led the Public Policy, Communications, Marketing, Branding and Information and Advice functions and authored Sense’s corporate strategy. 

As Head of Policy and Campaigns at Sense, Kate delivered campaigns calling for better support for long term carers, and access to play for disabled children.   She also led the disability sector to highlight the issue of loneliness for disabled people as policy chair of the Jo Cox Commission on loneliness. Prior to joining Sense, Kate worked in a variety of policy and research roles at the NSPCC.  Kate has a Master’s degree in Social Policy from the London School of Economics and a Politics degree from Durham University.

Kate Jopling

Kate Jopling is a policy and strategy consultant, with extensive experience of working with voluntary sector organisations across the fields of health, care and ageing. Kate has worked extensively on loneliness, and has authored several influential reports including the final report of the Jo Cox Commission on Loneliness. A former Director of the International Longevity Centre and the Campaign to End Loneliness, and Head of Public Affairs for Help the Aged, Kate has a wealth of experience of influencing policy and practice.

Sam Hudson

Sam is supporting two NHS England projects to understand the experience of waiting for care and to improve wellbeing by local health and care services working together with people and communities. Sam’s guiding principle is partnership working and she founded Überology in 2013 having previously held senior roles in public services in the UK and Australia. She is an associate of the Point of Care Foundation and a member of the IHI Faculty and was previously a board trustee at the Social Care Institute for Excellence and Booktrust.