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AIMS

AIMS (Association for Improvements in the Maternity Services) was founded in 1960 by Sally Willington “to support women and families to achieve the birth that they wanted.”

Website
https://www.aims.org.uk/
Email address
enquiries@aims.org.uk

Since the 1960s AIMS has campaigned tirelessly for improvements to the UK’s maternity services, as well as supporting women and pregnant people, their families and others who support them both directly through their helpline, and by sharing information through books, journal and website resources. AIMS works towards better births for all by campaigning and information sharing, protecting human rights in childbirth and helping everyone to know their rights, whatever birth they want, and wherever they want it.