Share for Better Care: What we learnt

This report explores National Voices’ contribution to the Share for Better Care campaign, a collaborative initiative with the Care Quality Commission (CQC), Healthwatch England, and a wide range of voluntary sector partners. The campaign was launched to tackle long-standing inequalities in health and care by encouraging people to share their care experiences.  

The report explains how the campaign targeted individuals and communities more likely to experience poorer care and less likely to give feedback: people with learning disabilities and autistic people, ethnic minority groups, people on lower incomes and disabled people with physical and sensory impairments. It goes on to describe how National Voices implemented the campaign across its various communication platforms.  

Drawing on feedback from National Voices’ members and Lived Experience Partners, the report then reflects on five critical areas for improving the campaign’s reach and impact: ease of use, accessibility, tone and language, data relevance, and the need to ‘close the feedback loop.’